Commercial culture depends on the theft of intellectual property for its livelihood. Mass marketers steal ideas from visionaries, alter them slightly if at all, then reissue them to the public as new products. In the process what was once insurgent becomes commodity, and what was once the shock of the new becomes the shlock of the novel. Invariably, early expressions of sub- or alternative cultures are the most fertile sampling grounds, as their publications or zines are the first to be pilfered. Invariably, pioneers of radical form become wellsprings for appropriation. Rebellion of any kind breeds followers, and many followers become a demographic.

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