NEW! Living Babies in Incubators

Living Babies in Incubators

Ripley’s Aquarium of the Smokies in Gatlinburg, Tennessee is dishing up some serious sideshow goodness in these mildly grotesque outdoor boards for it’s latest exhibit. Working on a campaign like this is pretty much every designers dream. “Hey, watch out, that alligator is gonna eat the kid!” Amazing article about the exhibit in the Mountain Press. which contains this interesting historical factoid:

“The idea of putting babies in incubators started out as a sideshow feature and these doctors would tour around with these premature babies,” File said. “It’s a great story. I think people will really enjoy it.”

Sadly nothing up on the Aquarium’s site yet (looks like a classic, ‘we never got the working files in Flash from the agency that did it’ scenario). I’m sure the collateral is quite awesome, although I suspect the actual exhibit is going to be a bit of a snoozer.