Stellar Content-Based Advertising FAIL On BBC News

Just Be Fabulous

On February 20, 2010, the BBC posted “Dutch cabinet collapses in dispute over Afghanistan” as the top story on their News homepage. The complicated mechanisms of content-based advertising placement brilliantly selected to display a box for the current Netherlands tourism campaign “Just Be… in Holland“. Ouch. For some more insight on the background of the Afghan [...] [...]

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